Skincare · New parents
Format: Product hero
Conversion rate
3.8%▲ +1.1 pts
Beat last week

Making more for new parents…

AI that runs ads for ecommerce brands on Meta, Google, and TikTok

One AI platform that researches, builds, and analyzes winning ads, so more of every ad dollar comes back as revenue. Run it yourself, or let our ad team run it.

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Before and after

One ad used to take most of a day.

Not because making ads is hard. Because the work was spread across a dozen tabs and five subscriptions.

Competitor research

Before downseason

The old way

  1. 45 min
    Open the Ad Library, brand by brand
    Every competitor, every week, one tab each
  2. 40 min
    Save the good ones to Foreplay or Atria
    Another subscription, another board to sort
  3. 35 min
    Guess which ones are working
    No run time, no format, no pattern
Total time2 hours

With downseason

The new way

  1. Auto
    Live ads pulled into one board
    Your category and the ones next to it
  2. 1 minute
    Tagged by format and run time
    The ads still earning their budget rise to the top
  3. 1 minute
    Pick the directions you like
    They become briefs for your products
Total time2 minutes

Two hours of scrolling competitors becomes two minutes of picking.

How it works

Four steps. One place.

Drop in your site once. After that, every week is the same four steps.

  1. See what your competitors are running.

    A board of live ads from the Meta Ad Library, in your niche and the ones next to it. Each is tagged with its format and how long it has been running, so you see what keeps earning its budget without opening a tab.

    • Meta Ad Library
    • Format tags
    • Adjacent niches
Reading the Meta Ad Library
  • Based Supplies: Restore Your Skin in 3 Weeks!Before / after
    Based Supplies25 wks
  • VOXY: New VOXY Running Shorts!Lifestyle
    VOXY68 wks
  • SubLuna: This Matcha Converts Matcha HatersStatement
    SubLuna15 wks · adj
  • Jack Hafford: After Hours ’72 SunglassesProduct hero
    Jack Hafford24 wks · adj
  • Pure Dose Skin: I Took Astaxanthin Pills for 6 Months.UGC testimonial
    Pure Dose Skin31 wks · adj
  • dash and dot: The check held structure. The toile held stories.Editorial
    dash and dot19 wks
  • STATE: Their Words, Not OursSocial proof
    STATE8 wks
  • Amelia Activewear: Save 50% while stock lastsOffer
    Amelia Activewear13 wks
  • Vibriance: Why do these parentheses show even when I’m blank-faced?Problem → solution
    Vibriance25 wks
  • Mila Brant: Sundial Hoop EarringsDetail shot
    Mila Brant4 wks · adj
  • Emmafy: Bag number eleven broke me.Story
    Emmafy11 wks
  • Adam & Westcott: ALMOST SOLD OUT!Scarcity
    Adam & Westcott48 wks

Live ads, running for 4 to 68 weeks, each tagged with the format it uses. From the Meta Ad Library.

One place

Five subscriptions, down to one.

Most stores piece their ads together from tools and freelancers that never talk to each other. downseason does every job in one place, so the rest can go.

  • Track competitors' ads
    Replaces Foreplay, Atria, Minea and others
  • Write briefs and ad copy
    Replaces ChatGPT, Jasper, Copy.ai and others
  • Make statics and video
    Replaces Canva, Creatify, Billo and others
  • Launch in bulk
    Replaces AdManage, Bïrch (Revealbot) and others
  • Find what is working
    Replaces Motion, Triple Whale, Northbeam and others

Everything your ads need, in one login

Book a demo

What you get

Three numbers that move.

Less of your time, the winners found for you, and a ROAS you can watch.

Time saved01
0 mina week, your part

An afternoon back, every week

Before~4 hrs
downseason10 min

Research, copy, statics and video are handled. Your part is picking.

Winners found02
0 of 6still earning their budget

The winners, found for you

  • Based Supplies: Restore Your Skin in 3 Weeks!
  • VOXY: New VOXY Running Shorts!
    68 wks
  • SubLuna: This Matcha Converts Matcha Haters
  • Jack Hafford: After Hours ’72 Sunglasses
  • Pure Dose Skin: I Took Astaxanthin Pills for 6 Months.
    31 wks
  • dash and dot: The check held structure. The toile held stories.

Ads still running after weeks in your niche, tagged by format. Start from those, not a blank page.

ROAS03
0xby week 8

ROAS you can watch move

Week 1▲ +0.9xWeek 8

Every live ad tracked. Winners scaled, tired ads replaced before they burn spend.

Questions, before you start

No. Tell us your niche or name the brands you watch. Their live ads land in one board, tagged by format and how long each has been running, and we keep checking. Ads Manager is still where your own campaigns live; we publish there for you.

A prompt starts from nothing and guesses. downseason starts from ads that are already running in your niche, and your brand is attached to every generation: your look, your voice, your product. You pick a direction instead of describing one, so the first output looks like your ad, not a draft of one.

No. We take what makes an ad work, such as the angle, the structure and the offer, and rebuild it with your products, your look and your wording.

Copy, statics and video. Each direction comes with its headlines and text, a set of statics in every size, and a short video, all in your brand.

No. You choose which directions to make and which ads to publish. Nothing reaches your ad account without a click from you.

We track CPM, CTR, frequency, CPA, CAC and ROAS on every live ad. When one starts to tire you are told, and replacements are made from the angles and personas that worked, so each batch starts from what your buyers responded to.

The formats that keep running in the Ad Library: product heroes, lifestyle, UGC testimonials, before and afters, problem to solution, social proof, benefit callouts, us-vs-them, offers, scarcity, statements, editorial, detail shots and stories. Statics in 1:1, 4:5 and 9:16, plus short video. Publishing to Meta, Google and TikTok.

Book a demo